Test your website’s speed and performance and review helpful recommendations to improve it. This completely free tool analyses your website’s performance and provides actionable recommendations on how to optimise it for both your users and its trustworthiness in search
Google Analytics
support.google.com/analytics
Analyse data from all touchpoints in one place, and measure your advertising ROI with deeper insights and understanding of your customer experience. Understanding your site and users will enable you to better evaluate the performance of your content, products and more.
Google AdWords
www.google.co.uk/adwords
Advertise locally – or globally – and attract customers with the products that they’re searching for by using the Google AdWords service. Free tools such as the keyword planner help you to build Search Network campaigns by finding keyword ideas and estimating how they may perform.
Optimizely
www.optimizely.com
The world’s leading experience optimisation platform provides website and mobile A/B testing and personalisation. The technology provides Optimizely with the ability to deliver continuous experimentation and personalisation across websites, mobile apps and connected devices.
Screaming Frog
www.screamingfrog.co.uk
Test your site’s crawlability and find errors with the Screaming Frog SEO Spider. This ingenious website crawler allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO. The key elements include broken links, audit redirects, Metadata and duplications.
AHRefs
ahrefs.com
Ahrefs is a useful tool for SEO marketing and backlink research, with the biggest and most accurate database of live backlinks. Review your total number of backlinks, diff erent referring IPs, class C blocks, unique domains, and the types of backlinks your website has.
AWR Cloud
www.awrcloud.com
AWR Cloud is a web-based rank tracking and reporting service, capable of delivering localised rankings with pinpoint accuracy. The service is suitable for anyone who is looking for reliable and secure data, competitor rankings and comprehensive graphs over time.
Copyscape
www.copyscape.com
Ensuring that other people are not duplicating your content is crucial. Copyscape is a free plagiarism checker that helps you to source and review these potential issues. The software enables you to detect duplicate content and check if your own content is original.
Browser Stack
www.browserstack.com
Test your website for cross browser compatibility on real browsers with instant access to multiple desktop and mobile browsers. Browserstack off ers the ability to perform live, web-based browser testing in one place and review how they render the content on your site.
Survey Monkey
www.surveymonkey.co.uk
Ask qualitative questions to understand what users think of your site with Survey Monkey. This free tool enables you to publish online surveys in minutes, and turn instincts into insights. This means you will get the data you need, so you can skip the guesswork and make smarter decisions.
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